If you are reading this post, right now, it is because I promoted it. There is another copy of this post on my site, nearly identical, except that I didn’t promote it other than just posting it. It doesn’t take looking at the traffic numbers to figure out which one more people will read. [Edited to add: half an hour after posting both. This is at 261. The other is at 11]
Part of your job, as an author, is to promote yourself and your work. I wish that it was just to write the words, and it’s true that there are some people who can do that. Very few. The vast majority of the books that you have read, you know about because the author promoted them.
But wait! Some of you will point out that you are here because someone else pointed at this post. Someone else promoted it, not the author. Okay… how do you think they heard about it?
Grassroots, word of mouth, has long been the most effective form of promotion. That starts with the author.
Last year, I published:
- Valour and Vanity – (novel)
- “Water Over the Dam” — Spectrum (short story)
- “Expensive Taste” — Popular Science (short story)
- “A Matter of Endurance” — Defense Grid 2 (audio play)
- “Fire in the Heavens” — Shadows Beneath (novelette)
And one other.
Any idea what that was without me telling you? Do you even know what type of fiction it was?
So when awards season rolls around, or when you have a book come out, or a short story, or you win an award… If someone tells you that it’s tacky to tell people about it, they are naive.
You are doing your job.
Edited to add: Two hours in, this post has 852. The other has 61.
Also, worth noting that this post is about why it’s okay to self-promote. I have another on how to do it without looking like an ass.